Well I believe my first purchase was a 16MB RAM stick for my personal PowerMac 8500/120 for a mere $700 ouch! But I saw an ad in one of the computer newspapers, and decided to check you guys out. What I liked on even my first visit was that you had or could get most anything and at a reasonable (for the time) price.
Why did I go back a second time, well when I asked questions I got answers. I was not up-sold to something I did not need, nor was there any bait and switch pricing where something was advertised but then not really available. I was treated by all staff as a real customer even though I was new to dealing with you. And you stood by what you sold, your memory had lifetime warranty and other products you recommended were because you knew them to work well.
Fast forward a few years, and I started working at the radio stations, and now I needed a reliable supplier of both PC and Mac computers. Hey I was not buying 100 computers at a time, but even though I can walk to 2 Mac dealers, and at least 2 PC dealers here on Broadway but I still order things from Richmond. Why?
That really sums it up, if I call and I am in a bind, you guys do what you can to help me out. I am a somebody, not an account number in a database.
As far as Mac dealers go, you are more knowledgeable, less pretentious, don’t sell things for full list price + 10% (what the heck?)
Paul Chau in the Mac repair section is also great, he knows what he is doing and makes customers happy whenever Apple lets him ;-) Seriously, even out of warranty Paul will make extra effort to research lower cost solutions for a customer who’s laptop screen cracked for no reason… that kind of thing.
The fact that you, both Stephen and Michael have personally dropped off items here at the station for me over the years shows the level of Service with a capitol S you provide, and I like to vote with my wallet (and the companies wallet too) so that is why I like to support you. It is why I send many staff to your store too, and why those people are happy customers too.
Lastly pricing, well I do have to shop around, but for the quality of items I think you pricing is just fine, and hey when it seems way off I call you up as ask to see what you can do and it results in a sale to you in the end, so what more can I ask for?
Looking forward to many more years of dealing with you